Indy Graphics can create a custom logo from scratch. However, if you have a rough draft or already have a company logo we can use that too.

Memorable. Catchy. Unique. That's what you want for your business slogans.

Your company or organization name can only do so much. By nature it must not be too descriptive so that you are not restricted in the future. Your name is verbal "shorthand" for your company brand promise.

But by itself, it usually does not position the company, attract the customers, or inspire the employees with a centrally focused theme. That is left to all your other company positioning work - and it is embodied in the essence of a slogan.

Great slogans can work wonders for positioning - and even be changed downstream as the company moves into new markets or along a path with a new vision. So it needs to be right and it needs to be uniquely yours.

How are products and services positioned? How does this mesh with the corporate position? What is the rallying cry for the product teams? They have their own values and personalities too - part of which they inherit from the parent.